About Baladi

At Baladi, we are passionate about bringing the authentic taste of the Middle East to the heart of Europe. As a dedicated wholesale food distribution company, we specialise in sourcing, importing, and supplying high-quality products from across the Middle East — including Palestine, Lebanon, Syria, Jordan, Turkey, Egypt, and beyond.

Our Story & Vision

Founded with the vision of connecting cultures through food, Baladi has grown from a small initiative into a trusted and recognised partner for food distribution across Belgium and neighbouring countries. We believe that food is more than just nourishment — it is a bridge between people, a way to share stories, traditions, and heritage.

Every product in our portfolio represents not only taste and quality, but also a piece of cultural identity.

Our Product Range

• Traditional staples: Extra virgin olive oil, legumes, rice, bulgur, tahini, herbs, and spices.
• Sweet delights: Halva, dates, sesame treats, baklava, and authentic confectionery.
• Modern favourites: Energy drinks, juices, snack foods, and innovative new brands.
• Specialty items: Premium ingredients for restaurants, catering services, and specialty food shops.

By constantly expanding our assortment, we ensure our customers can access both traditional essentials and exciting new products that meet the needs of today’s market.

Our Commitment to Quality

Quality and trust are at the core of everything we do. We work directly with producers, cooperatives, and exporters to guarantee authenticity, traceability, and full compliance with European food safety standards.

• Authenticity – Products that stay true to their origin.
• Traceability – Clear sourcing and transparent supply chains.
• Compliance – Full alignment with EU food safety and quality regulations.

Who We Serve

We proudly supply a wide range of partners across the Benelux region:

• Supermarkets & retail chains
• Wholesalers & distributors
• Restaurants, cafés & catering businesses
• Specialty & ethnic food stores

Our Mission & Values

Our mission is simple yet powerful:
Deliver authenticity, build trust, and make Middle Eastern flavors accessible to every table.

• Reliability – Consistent supply and professional service.
• Quality – Only products that meet our high standards.
• Connection – Celebrating diversity through food.

Looking Ahead

Baladi is more than a food distribution company — we see ourselves as ambassadors of Middle Eastern culinary heritage in Europe. Our goal is to continue expanding our network, introducing new brands, and building meaningful partnerships that create value for both our clients and the communities behind our products.

📍 Head Office: De vunt 4, 3220 Holsbeek, Belgium
📦 Supplying across the Benelux region
🤝 Reliable. Fast. Committed to quality.