About Baladi

At Baladi, we are passionate about bringing the authentic taste of the Middle East to the heart of Europe. As a dedicated wholesale food distribution company, we specialise in sourcing, importing, and supplying high-quality products from across the Middle East — including Palestine, Lebanon, Syria, Jordan, Turkey, Egypt, and beyond.

Our Story & Vision

Founded with the vision of connecting cultures through food, Baladi has grown from a small initiative into a trusted and recognised partner for food distribution across Belgium and neighbouring countries. We believe that food is more than just nourishment — it is a bridge between people, a way to share stories, traditions, and heritage. Every product in our portfolio represents not only taste and quality, but also a piece of cultural identity.

Our Product Range

We are proud to offer a diverse and carefully curated selection of products that reflect the richness of Middle Eastern culinary heritage:

• Traditional staples: Extra virgin olive oil, legumes, rice, bulgur, tahini, herbs, and spices.

• Sweet delights: Halva, dates, sesame treats, baklava, and authentic confectionery.

• Modern favourites: Energy drinks, juices, snack foods, and innovative new brands.

• Specialty items: Premium ingredients for restaurants, catering services, and specialty food shops.

By constantly expanding our assortment, we ensure our customers can always access both traditional essentials and exciting new products that meet the needs of today’s market.

Our Commitment to Quality

At Baladi, quality and trust are at the core of everything we do. We work directly with producers, cooperatives, and exporters to guarantee:

• Authenticity – products that stay true to their origin.

• Traceability – clear sourcing and transparent supply chains.

• Compliance – full alignment with European food safety and quality standards.

This approach allows us to deliver goods that our customers can rely on, while also supporting local farmers and producers in the Middle East.

Who We Serve

We proudly supply a wide range of partners across the Benelux, including:

• Supermarkets & retail chains seeking authentic international products.

• Wholesalers & distributors looking to expand their Middle Eastern offering.

• Restaurants, cafés, and catering businesses searching for genuine ingredients to serve their customers.

• Specialty & ethnic stores aiming to provide unique and authentic options for their communities.

Our Mission & Values

Our mission is simple yet powerful:
👉 Deliver authenticity, build trust, and make Middle Eastern flavors accessible to every table.

We are guided by three core values:

• Reliability – consistent supply and professional service.

• Quality – only products that meet our high standards reach our clients.

• Connection – strengthening cultural ties and celebrating diversity through food.

Looking Ahead

Baladi is more than just a food distribution company. We see ourselves as ambassadors of Middle Eastern culinary heritage in Europe. Our goal is to continue growing our network, expanding our product range, and introducing exciting new brands that resonate with both traditional and modern consumers.

We are constantly exploring opportunities for partnerships, collaborations, and innovations that bring value not only to our clients, but also to the producers and communities behind the products.

📍 Head Office: Gravenstraat 18, 3220 Holsbeek, Belgium
📦 Supplying across the Benelux region
🤝 Reliable. Fast. Committed to quality.